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Projects at Northeastern University
Senior Year
NEU Senior Projects
Capstone Project:
Strategic Analysis of VEJA
STRT 4501: Strategy in Action
My capstone project for my undergraduate degree was to conduct a strategic analysis of a company of choice. As an avid customer, I decided to investigate VEJA, a sustainable French footwear company.
🎯 Key Objective: To successfully conduct an internal, external, and SWOT analysis, as well as use strategic frameworks, such as the VRIO framework and the value chain analysis to identify Veja's core competencies and resources, and provide final takeaways and recommendations.
Communication Disorder Analysis of Music by Sia
SLPA 1555: Communication Disorders in Movies
For this project, my group and I watched Music, directed by Sia, and provided a commentary on the communication disorder that the protagonist faces—non-verbal autism.
🎯 Key Objective: To explain the communication disorder and comment on how effectively it was portrayed in the chosen film in comparison to another film, which, in this case, was Barry Levinson's Rain Man.
Regression Lab Report:
GDP and Years in School
MISM 2301: Management Information Systems
I worked on a growth lab report to investigate the correlation between a country's GDP and the average number of years its population spends in school.
🎯 Key Objective: To analyze whether there is a strong correlation between these variables and to assess the extent to which education impacts a country's economic performance. While the regression analysis suggests a weak correlation, the project also considers external research highlighting the potential positive effects of education on GDP.
Capstone: Fidelity Case Study
MISM 2301: Management Information Systems
This capstone project was centered around assessing Fidelity's current IT architecture, identifying inefficiencies, and deciding whether to implement new systems or refine existing ones based on their ability to address business goals effectively.
🎯 Key Objective: To conduct a deep-dive into Fidelity's current IT infrastructure and to create a roadmap for system implementation, engaging senior IT leadership for decision-making, assigning business value to implementation efforts, and involving CIOs to weigh advantages and disadvantages before final implementation.
NEU Junior Projects
Junior Year
The Top Most Popular Songs on Spotify (2020-2021)
DS 2001: Data Science Programming Practicum
This project was done to analyze Spotify's top most popular songs between 2020 and 2021. I analyzed the factors that contribute to a popular song, and as a result, what allows artists’ songs to rank highly on top charts. The following data points were the backbone of our project: Song Name, Index (Ranking on the Chart), Streams, Artist Followers, Genre, and Artist.
🎯 Key Objective: To decipher the difference between an overplayed song that gains popularity on social media platforms, such as TikTok versus a song people actually enjoy listening to.
Marketing Analytics for Envision Accelerator
MKTG 3501: Marketing Analytics
My team and I worked on an analytics project for Envision Accelerator—a community-driven accelerator for young, underrepresented founders—through which we provided insight into how the company can bridge the VC funding gap by identifying potential clients for the accelerator program early on.
🎯 Key Objective: To use marketing analytics to determine which customer segments to target, as well as which messages to send out for future marketing campaigns to attract the targeted customer profiles.
Human Resources Solutions for Sprouts Farmers Market
ENGW 3304 Advanced Writing in the Business Professions
My team and I assumed roles on the Human Resources consulting team at Bain & Company.
🎯 Key Objective: To address current HR-related issues that Sprouts Farmers Market is facing, as well as a strategy and implementation plan to address them effectively.
Sophomore Year
NEU Sophomore Projects
Marketing Project:
Rooted Living
MKTG 3301: Marketing Management
I worked on a marketing plan for Rooted Living—a sustainable snack company specializing in vegan, eco-friendly snacks crafted with clean ingredients, fruits, and spices in compostable packaging.
🎯 Key Objective: To analyze Rooted Living's macro factors, i.e. competition, company analysis (SWOT), industry trends, Porter's Five Forces, and create positioning, distribution, and financial strategies that would help the company succeed.
Freshman Year
NEU Freshman Projects
Digital Storytelling Project: N.Uin London Fall 2019
GBST 1012: The N.U.in Seminar
I created a video to share my experience participating in Northeastern University's N.U.in Program—a first-year study abroad program—in London, England.
🎯 Key Objective: To tell a digital story of my experience attending an unconventional first-year study abroad program away from the Boston campus and encourage incoming freshmen to apply to the N.U.in Program.
🏆 My project was selected as the runner-up video out of the entire cohort of Fall 2019 N.U.in students.
Theater Review: William Shakespeare's
A Midsummer Night’s Dream at the Globe Theatre
INSH 1600: Cultures of London
This project is a literary comparison analyzing the portrayal of London before and after the Blitz through two poems: "Composed upon Westminster Bridge, September 3, 1802" by William Wordsworth and "Little Gidding" by T.S. Eliot. The paper examines how these authors depict London in different eras, focusing on their use of themes, structure, and literary language.
🎯 Key Objective: To explore the contrasting representations of London in literature before and after the German bombing campaign known as the Blitz during World War II. Specifically, it aims to compare and contrast the themes in Wordsworth's pre-Blitz poem with Eliot's post-Blitz poem, analyze the structural differences between the two poems, including their rhyme schemes, formats, and overall composition, and examine the literary devices and language used by both authors to convey their perspectives on London during their respective time periods.
Literary Comparison:
London Before and After the Blitz
INSH 1600: Cultures of London
This theater review critically analyzes Sean Holmes' modern-day adaptation of Shakespeare's A Midsummer Night’s Dream performed at the Globe Theatre, emphasizing the production’s chaotic, vibrant, and non-traditional elements, such as audience interaction, exaggerated costumes, and improvisational humor. The review highlights the adaptation’s alignment with the play's central themes of disorder and fantasy, while also critiquing some directorial choices, particularly the unconventional conclusion.
🎯 Key Objective: To evaluate Holmes' interpretation of the Shakespearean classic, discussing how its innovative and progressive elements enhance or detract from the play’s original themes and audience engagement. The paper aims to explore the effectiveness of modern theatrical techniques in reimagining a traditional text while maintaining its core ideas.
Persuasive Essay:
"No Matter What, Friends Will Always Be There For You"
ENGW 1111: Academic Writing
This persuasive essay argues the sitcom Friends is the most successful television show in American history due to its enduring popularity, strong viewership, significant social media influence, and positive emotional impact on its audience. Despite criticisms of outdated social attitudes, Friends continues to resonate with multiple generations and remains a cultural phenomenon.
🎯 Key Objective: To prove that Friends surpasses all other sitcoms in terms of popularity, emotional connection with viewers, and cultural impact, supported by research on its viewership trends, social media presence, and the psychological benefits it offers to audiences.
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